# Analytics

See how your forms are performing at a glance. Track how many people view your form, how many actually submit it, and where your traffic is coming from — so you know which marketing efforts are bringing in real leads.

No setup required. Analytics start tracking automatically as soon as you publish a form.

## What You Can Track

| Metric               | What It Means                                                                                               |
| -------------------- | ----------------------------------------------------------------------------------------------------------- |
| **Views**            | How many times someone opened your form.                                                                    |
| **Submissions**      | How many people completed and submitted it.                                                                 |
| **Conversion Rate**  | The percentage of viewers who submitted (Submissions / Views).                                              |
| **Top Referrers**    | Which websites or platforms are sending people to your form (Google, Facebook, your website, etc.).         |
| **UTM Tracking**     | If you use UTM tags in your links, you can see which specific campaigns, ads, or posts are driving traffic. |
| **Device Breakdown** | Whether people are filling out your form on a phone, tablet, or computer.                                   |

## Steps

1. Go to **Forms** in the sidebar.
2. Click on the form you want to check.
3. Open the **Analytics** tab.
4. Review the dashboard:
   * The top section shows views, submissions, and conversion rate for the selected time period.
   * Below that, you'll see a chart of submissions over time.
   * The **Referrers** section shows where your traffic comes from.
   * The **UTM** section breaks down traffic by campaign, source, and medium.
5. Use the **date range** filter to look at specific time periods (last 7 days, last 30 days, custom range).

![analytics tab](/files/OFpXSElrMWEcEiWEoMq0)

![views submissions conversion](/files/jlnovlXWcnd0ISKHp7HS)

## Understanding Your Numbers

* **Low views?** Your form link isn't getting enough traffic. Share it more — add it to your website, post it on social media, or include it in your email signature.
* **High views but low submissions?** Your form might be too long, confusing, or asking for too much. Try shortening it or breaking it into steps.
* **Most traffic from one source?** Double down on what's working. If Facebook is sending the most traffic, keep posting there.

## Tips

* **Check your analytics weekly.** A quick look helps you spot trends before they become problems.
* **Use UTM tags** on your form links to tell exactly which ad, post, or email is driving leads. (Example: `yourform.com?utm_source=facebook&utm_campaign=spring-sale`)
* **Compare forms** to see which ones perform best, then use the winning approach for new forms.

## Related Pages

* [Sharing Your Form](/form-builder/proforge-forms/sharing-your-form.md)
* [How Leads Work](/form-builder/proforge-forms/how-leads-work.md)
* [Reviewing Submissions](/form-builder/proforge-forms/how-leads-work/reviewing-submissions.md)


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