> For the complete documentation index, see [llms.txt](https://docs.proforgeerp.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.proforgeerp.com/form-builder/proforge-forms/how-leads-work.md).

# Lead Capture

Every time a customer fills out one of your forms, Proforge automatically creates a lead in your system. That lead contains everything the customer entered — name, phone, email, job details, photos — so your team can follow up without missing anything.

Leads flow through a simple pipeline: **Form Submission → Lead → Opportunity → Job.** You stay organized from first contact to completed work.

## How It Works

1. A customer fills out your form and clicks submit.
2. Proforge creates a **Lead** with all the form data attached.
3. The lead appears in your **Leads** list, ready for your team to review.
4. Your team reviews the lead and decides if it's a good fit.
5. If it's a real job opportunity, convert the lead into an **Opportunity** (or a **Quotation** if you use quoting).
6. From there, you can create a job, schedule the work, and invoice the customer — all in one system.

![leads list](/files/NAzrVJSjJuCQScpGV9Ku)

## What's Included in a Lead

* Customer name, email, and phone number
* Every answer they gave on the form
* Any files or photos they uploaded
* The date and time they submitted
* Which form they filled out
* Where they came from (referral source, UTM tracking)

## Tips

* **Follow up fast.** Leads that get a response within 5 minutes are far more likely to turn into jobs.
* **Set up notifications** so your team gets an alert the moment a new lead comes in. See [Notifications](/form-builder/proforge-forms/how-leads-work/notifications.md).
* **Don't let leads sit.** Check your Leads list daily and convert or close out every one.

## Related Pages

* [Reviewing Submissions](/form-builder/proforge-forms/how-leads-work/reviewing-submissions.md)
* [Notifications](/form-builder/proforge-forms/how-leads-work/notifications.md)
* [Form Analytics](/form-builder/proforge-forms/form-analytics.md)
* [Creating a Form](/form-builder/proforge-forms/creating-a-form.md)


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